| Global Business Resources
Find out worldwide manufacturers and traders.for the decline
Discover best resources in business2k.com.
business2k.com
Decline
The stagnation stage can theoretically persist for an indefinite period, but it is far more likelv that the destination will eventually experience either an upturn or a downturn in its fortunes. The scenario of decline will occur as a result of some combination of the following factors:
• Repeat clients are no longer satisfied with the available product, while others die or are no longer able to travel; efforts to recruit new visitors fail.
• No attempts are made by destination stakeholders to revitalise the local tourism product, or these attempts are unsuccessful.
• Resident antagonism progresses to the level of outright and widespread hostility.
• New competitors, and particularly intervening opportunities, emerge to divert and capture traditional market sources.
As tourist numbers decline, more hotels and other specialised tourism facilities are abandoned or converted into apartments, health care centres or other' uses suitable for retirees. Ironically, this has the effect of allowing locals to re-enter the tourism industry, since outmoded facilities can be obtained at a relatively low price. Similarly, the decline of tourism may result in a reduction in that sector's dominance of the destination as other service industries (e.g. health care, call centres, government) are attracted to the area in response to its changing demographics. The decline stage may be accelerated by a 'snowballing' effect, wherein the abandonment of a major hotel or attraction impacts negatively on the viability of other' accommodation or attractions, therein1 increasing the possibility of their own demise.
The number of destinations that fit into the decline stage is not large. The Coolangatta district of the Gold Coast is probably the best Australian example (Faulkner & Russell 1998), while one of the most illustrative international cases is Atlantic City from the post-World War I period to the 1970s (Stansfield 1978). Other' historical examples include ('ape May, New Jersey, whose pre-eminence as a summer seaside resort for Philadelphia ironically was destroyed in the late 1800s by the emergence of Atlantic City. Additional examples can be found within the older' established areas of southern Florida (e.g. Miami Beach in the 1970s), the French and Spanish Rivieras and Hawaii.
|
