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Cultural differences between tourists and residents
Large cultural differences may result in the identification of tourists as a group distinct from the 'local' population, hence reinforcing the sense of the 'other'. Where the gap between the tourist and resident cultures is wide, the probability of culturally-based misunderstandings is increased, even if tourist actions relative to local residents are motivated by the best of intentions. The problem is exacerbated when tourists make little or' no attempt to recognise and respect local sensibilities and persist in adhering to their own cultural norms. The same can also apply to the attitudes of local residents. Such behaviour is more likely to occur among psvchocentric tourists, who tend to become prevalent as a destination becomes more developed. For such groups, contact with other cultures is likely to reinforce rather than remove existing cultural stereotypes, thereby producing an effect that is opposite to what the advocacy platform assumes will occur.
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